Posts Tagged "ScissorBoy"
Apr21

Hair Salon Marketing Tips

Posted at 12:15 AM • No Comments

Hair Salon Marketing is essential to have a successful salon business. However, it does not only mean advertising your salon through all the possible channels. Hair salon marketing can be done effectively even without spending a dime!

The basic reason for hair salon marketing is to attract clients. Every salon owner thinks of ways to get more clients and the possible ways through which they can spend more money at the salon. To achieve this objective many salon owners spend huge amount of money in advertising.

There’s nothing wrong in advertising your salon but it should be done so that it provides efficient returns. If you ask any salon owner, how they are able to attract and retain their clients, most of them would say that their USP is their service.

Its so obvious that if you are able to provide excellent service to your clients, you’ll win them for life. Also, not only will they be loyal to you but they’ll refer more people to your salon. There’s no better marketing strategy for hair salon marketing than word of mouth.

Providing the best service to your clients is an inclusive process. It starts from the moment your client enters your salon. Its very important that your receptionist greets them with a smile and makes them feel comfortable. Once they feel at ease in your salon, they’ll be more open to discussion and you can win them over by doing a consultation.

There are many more cost effective ways to successfully market your salon and services. Learn about them in detail by subscribing to Scissorboy’s online cosmetology program. The Cutting Edge Hair show is intended to give inspiration, motivation and advice to stylists/salon owners that are hungry for more.

Salons with big marketing budgets can afford advertising. If you have a small businesses with limited financial resources, make sure you learn the cost effective ways of salon marketing by subscribing to ScissorBoy. After all, hair salon marketing is not only about advertising.

Apr14

Hair serum information and applicat...

Posted at 8:50 AM • No Comments

Hair serum is a hairstyling product that is used to temporarily add volume, body and shine to thin or flat hair. Applying hair serum is safe and an efficient way to keep your hair healthy.

Regular application of hair serum helps to bring back the luster and shine in hair. Our hair is subjected to extreme conditions such as pollution, exposure to the sun, dirt, etc. and these factors damage hair. In order to keep hair in a good condition, it is necessary to take proper care.

Using shampoo and conditioner will only add volume and keep hair clean. However, using hair serum has more benefits to hair than using regular shampoos. Hair serum contain humectants which work by attracting moisture from the surrounding areas to the hair strand. This makes hair look thicker and shiny.

Another benefit of using hair serum is that it protects hair from getting overheated due to the use of heated styling tools like curling irons, blow dryers, etc. It also solves the problem of tangle and prevents it from getting frizzy. Hair serum also protects hair from being dry, coarse and dull.

Application of hair serum

Applying hair serum is easy and similar to the way we apply our regular hairstyling products. However, there is a technique to apply it and you must follow proper steps to get optimum results after applying it.

To learn the correct way of applying hair serum, subscribe to ScissorBoy’s online cosmetology program. It features expert stylists who teach the proper techniques of styling your hair.

Visit www.ScissorBoy.com and learn the right way to style your hair so that you can flaunt it! If you like the tips & techniques, make sure you become a ScissorBoy fan and continue enjoying more free tips!

Jan21

Cosmetology education program from...

Posted at 3:45 AM • No Comments

Everyone wants the best possible job. The presence of several career options provide a wide scope of opportunities. Continuing cosmetology education is one of the ways to achieve your dream job!

The job of a cosmetologist is among the top 100 jobs in the U.S. according to a study done by CareerCast.com It evaluated various jobs based on five criteria – environment, income, employment outlook, physical demands and stress.

Continuing cosmetology education can reward you with the best job. The job of a cosmetologist may seem demanding as it can be tough on the legs of stylists. Standing for long hours while working with clients can exert pressure on legs and wrists. However, it requires the right attitude and proper cosmetology education to succeed in this industry.

Cosmetology is a very challenging job as working with various clients can prove demanding. One simply has to keep his skills sharp and be prepared for those really demanding clients. This is where the importance of training in cosmetology helps an individual.

Depending upon the mode & style of education, one can learn a lot about how to succeed in this industry. For example, ScissorBoy’s cosmetology program is a great way to stay in touch with the latest techniques used by some of the top stylists in this industry.

Every week, ScissorBoy releases a new episode featuring some cutting edge stylists from around the world. They demonstrate their techniques and provide helpful tips to newbie stylists who can learn valuable things while they are continuing cosmetology education.

The fact that ScissorBoy provides online cosmetology education, means that you don’t need to attend any classroom lectures! You can view the episodes while sitting in the comfort of your home. The Cutting Edge Hair Show deals with various topics related to the hair & beauty industry which results in the complete development of students who are undergoing training in cosmetology.

To receive FREE cosmetology education lessons, subscribe to ScissorBoy’s TV series at: www.scissorboy.com

Jan6

What it takes to become a cosmetolo...

Posted at 2:49 AM • No Comments

Cosmetology education is becoming one of the most preferred courses for students today. The hair industry promises tremendous growth in 2010 meaning that the industry will require large number of qualified cosmetologists. National Accrediting Commission of Cosmetology Arts and Sciences predict that employment opportunities will increase by 30 percent in 2010.

So who is called a cosmetologist and where can one gain cosmetology education?

In simple terms, a cosmetologist is an individual who performs hair-cutting, coloring, styling, manicures, pedicures, makeup, etc. either in a professional salon or as an independent consultant. One has to earn a cosmetology license to practice as a cosmetologist for which training in cosmetology is essential.

Cosmetology education is primarily essential because it lays the foundation for a strong career. There are various roles that one can adopt after undergoing cosmetology education, such as Hairstylist, Manicurist, Shampooer, etc. However, it is essential to undergo primary training before deciding to specialize in a particular field.

Licensing and training requirements are different for each of the roles mentioned above. You can check the Licensing requirements for your state by visiting the website of Beauty Schools.

As far as the educational requirements are concerned, one must have graduated from a state-licensed cosmetology school to become a licensed cosmetologist. The rules vary for different states and cosmetology courses to be studied in private beauty schools, community colleges, high schools, technical and vocational schools.

The best way to undergo training in cosmetology is by following online cosmetology education programs like the Cutting Edge Hair Show. This online TV and video education series from ScissorBoy is designed for professional hairstylists, salon owners and cosmetology students.

The primary goal of this online cosmetology education program is to provide ten minutes of high quality, step by step education and video instructions to stylists. Students also get to learn the best and latest techniques from top stylists who are regularly featured on this show.

Subscribe to ScissorBoy’s online cosmetology education program here – www.scissorboy.com

Aug5

Preparing for a fashion photo shoot

Posted at 7:59 AM • No Comments

Photo shoots are very important for hairstylists who want to take their career to the next level. So if you aspire to become a sought-after stylist in the beauty biz, you need proper preparation to perfect your photo shoots.

Organizing a successful photo shoot requires a clear vision. So always start with what you want to achieve by photographing your work. Its always a good idea to prepare a thorough plan before booking your photographer and models.

Prominent fashion photographer Babak, who has worked with many Contessa Award entrants was featured on ScissorBoy’s online cosmetology program. He along with Mickey Svircevic explained the process of how to photograph hair.

Mickey and Babak took us behind the scenes at a photo shoot and gave us some pointers on how to photograph your work! As a hairstylist, you need to make sure that you explain your objectives to your team. You can keep your storyboard in close proximity to keep everyone on track.

Another prominent stylist to be featured on ScissorBoy TV was Anna Pacitto. Anna is the Artistic Director for L’Oreal Professional Canada and she successfully manages Salon Pure in Montreal, Canada.

Anna and her team have recently won the Salon Team of the Year award during NAHA 2010.

Even Anna highlighted the importance of good preparation to make photo shoots successful. She along with her team showed us how to conduct a strategy meeting and explain each team member their roles and responsibilities during a photo shoot.

The team at Salon Pure are known to create some amazing photo shoots that have won them numerous awards. They show us how they do it in the video below.

If you are preparing for a fashion photo shoot or want more tips for a successful photo shoot, visit www.ScissorBoy.com

Image Credit: Babak